Xiaomi, Sony partner for Kaun Banega Crorepati's 'Video Call a Friend' lifeline

Xiaomi India has collaborated with Sony Entertainment's reality television show Kaun Banega Crorepati. In the show's latest season, Xiaomi's 5G technology, including the latest Redmi 12 5G smartphone, will power the 'Video Call a Friend' lifeline allowing contestants to connect with their friends through video calls. CMO at Xiaomi India, Anuj Sharma, emphasized the power of collaboration between two brands resonating deeply with audiences while Sony Entertainment's head of marketing & communications, elaborated on the pivotal role of Xiaomi 5G technology in enhancing the 'Video Call a Friend' lifeline experience for contestants.

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